She then graduated to Content & Strategy director of Conde Nast’s wider digital portfolio, including Vogue, GQ, Wired, CNTraveller, Vanity Fair and House & Garden and comprising a combined audience of 15 million monthly unique users and 50 million social followers.She left Conde Nast after two decades in 2018 to launch her own consultancy which works with a diverse range of clients across the luxury sector. She has a particular focus on sustainability, most notably having recently worked as Chief Content Officer for Eco-Age (having originally launched the Green Carpet Challenge with founder Livia Firth on Vogue.co.uk in 2009).
She is a regular on the panel circuit, discussing digital transformation for brands as well as how the sustainability revolution can be approached by luxury businesses. She is a trustee on the board of the Advance charity which protects and supports women and children who are victims of domestic violence; and she is currently writing a book which is due to be published by Harper Collins next year.
